Strategic Management

Expand your knowledge of strategic management

4. 10. 2019 (9:00-16:15) – 5. 10. 2019 (8:30-16:00)

This block has the participants to provide basic insight into the field of strategic management. Part of it is the emphasis on the way of thinking and the actual strategic management work with the information about the company or organization.

This course covers following issues:

  • Strategizing – Logic and Intuition
  • Purpose, Missioning and Visioning – Profitability and Responsibility
  • Strategy Content:
    • Business level strategy – opportunities generated by markets and by resources
    • Corporate level strategy – responsiveness and synergy
    • Network level strategy – competition and cooperation
  • Strategy Process:
    • Strategy formation – deliberateness and emergence
    • Strategic change – evolution and revolution
    • Strategic innovation – exploitation and exploration
  • Strategy Context:
    • Industry context – compliance and choice
    • Organizational context – control and chaos

International context – globalization and localization

LECTURER:

Ing. Ladislav Tyll, Ph.D., MBA

PARTICIPANT PROFILE: Managers seeking to expand their theoretical background and professional skills

REGISTRATION: 224 098 466, marketa.dianova@vse.cz

FEE: 8 500,-  CZK / person (incl. VAT)

CERTIFICATE: Certificate of attendance issued by the University of Economics, Prague

GET YOUR BONUS: Complete this course, enrol in the International executive MBA program and get the total price of this course deducted from the MBA tuition fee.