Strategic Management
Course content:
- Strategizing – Logic and Intuition
- Purpose, Missioning and Visioning – Profitability and Responsibility
- Strategy Content:
· Business level strategy – opportunities generated by markets and by resources
· Corporate level strategy – responsiveness and synergy
· Network level strategy – competition and cooperation - Strategy Process:
· Strategy formation – deliberateness and emergence
· Strategic change – evolution and revolution
· Strategic innovation – exploitation and exploration - Strategy Context:
· Industry context – compliance and choice
· Organizational context – control and chaos
· International context – globalization and localization
Recommended literature:
GEORGE TOVSTIGA: Strategy in practice: practitioner’s guide to strategic thinking 3rd ed., Chichester: Wiley, 2015, ISBN 978-1-119-12164-0
BOB DE VIT and RON MEYER: Strategy: an international perspective 5th ed., Andover: Cengage Learning, 2014, ISBN 978-1-4080-8267-6