Strategic Management

Course content:

  • Strategizing – Logic and Intuition
  • Purpose, Missioning and Visioning – Profitability and Responsibility
  • Strategy Content:
    · Business level strategy – opportunities generated by markets and by resources
    · Corporate level strategy – responsiveness and synergy
    · Network level strategy – competition and cooperation
  • Strategy Process:
    · Strategy formation – deliberateness and emergence
    · Strategic change – evolution and revolution
    · Strategic innovation – exploitation and exploration
  • Strategy Context:
    · Industry context – compliance and choice
    · Organizational context – control and chaos
    · International context – globalization and localization

 

Recommended literature:

GEORGE TOVSTIGA: Strategy in practice: practitioner’s guide to strategic thinking 3rd ed., Chichester: Wiley, 2015, ISBN 978-1-119-12164-0

BOB DE VIT and RON MEYER: Strategy: an international perspective 5th ed., Andover: Cengage Learning, 2014, ISBN 978-1-4080-8267-6