Strategic Management

Course content:

• Strategizing – Logic and Intuition
• Purpose, Missioning and Visioning – Profitability and Responsibility
• Strategy Content:
  · Business level strategy – opportunities generated by markets and by resources
  · Corporate level strategy – responsiveness and synergy
  · Network level strategy – competition and cooperation
• Strategy Process:
  · Strategy formation – deliberateness and emergence
  · Strategic change – evolution and revolution
  · Strategic innovation – exploitation and exploration
• Strategy Context:
  · Industry context – compliance and choice
  · Organizational context – control and chaos
  · International context – globalization and localization

Recommended literature:

GEORGE TOVSTIGA: Strategy in practice: practitioner’s guide to strategic thinking 3rd ed., Chichester: Wiley, 2015, ISBN 978-1-119-12164-0

BOB DE VIT and RON MEYER: Strategy: an international perspective 5th ed., Andover: Cengage Learning, 2014, ISBN 978-1-4080-8267-6