Important dates

15.9.2017 - 15.11.2017 - Application deadline for International executive MBA program

22.9.2017 - 23.9.2017 - Course Marketing Management 3BS051A

6.10.2017 - 7.10.2017 - Course Marketing Management 3BS051A

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Master Thesis

The Master thesis represents the quantification and qualification of the program participant’s capabilities to undertake independent research and present results in a clear and systematic format. The research project is based on the practical attributes of the business project.

The Master’s Thesis will address an appropriately phrased research question of interest to the student. Based on this question, the student may:

  • develop a strategy for solving a specific problem,
  • analyze a real-life environment,
  • investigate theoretical or experimental issues,
  • test a specified hypothesis and develop a conclusion for the real-life problem.

Contents of the Master Thesis:

  • Finding a topic
  • Finding an adviser/supervisor
  • Organizing support
  • Time management
  • Obtaining and structuring information
  • Constructing a framework
  • Outlining preliminary considerations/Drafting a synopsis
  • Tackling formal requirements


Recommended literature:

ZEMAN: Methodology for Writing Bachelor’s and Master’s Thesis, 2013, VŠE Faculty of Economics – Prague, access in:

YVONNE N. BUI: How to Write a Master’s Thesis 2nd ed., Los Angeles: SAGE, 2014, ISBN 978-1-4522-0351-5

NOLA, H. SANKEY: After Popper, Kuhn and Feyerabend: Recent Issues in Theories of Scientific Method, Dordrecht: Kluwer Academic Publishers, 2001, ISBN 1-4020-0246-7

UMA SEKARAN: Research methods for business: A skill-building approach 4th ed., New York: John Wiley & Sons, 2003, ISBN 0-471-20366-1

EVANS, P. GRUBA, and J. ZUBEL: How to Write a Better Thesis, Cham: Springer, 2014, ISBN 978-3-319-04285-5

KATE I. TURABIAN, revised by WAYNE C. BOOTH: A manual for writers of research papers, theses and dissertations: Chicago style for students and researchers 7th ed., 2007, Chicago: University of Chicago Press, ISBN 978-0-226-82336-2

KREIKEMEYER, P. SCHNEIDER (University of Hamburg); adapted by Cramer, T. (2010): How Do I Successfully Write a Paper (Term Paper, Business Project, Master’s Thesis)? A practical guide for social scientists

MIGUEL ROIG: Avoiding plagiarism, self-plagiarism, and other questionable writing practices: A guide to ethical writing, access in: