Important dates

15.9.2017 - 15.11.2017 - Application deadline for International executive MBA program

6.10.2017 - 7.10.2017 - Course Marketing Management 3BS051A

20.10.2017 - 21.10.2017 - Course Consumer Behaviour 3BS052A

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Marketing

This module provides participants a deeper knowledge of marketing management and decision-making to analyze and develop an environment with greater emphasis on the consumer.
The Module will provide the graduates on the one hand the management tools and possibilities of marketing and on the other hand the principles of the consumer behavior. This enables students to understand and to apply the marketing management theory and practical tools.

The module consists of the following courses: